![]() The decision to add an AI-powered feature was driven by the fact that context is powerful in driving discovery. ![]() “This is a personalization play for each and every listener."Įmily Galloway, Spotify’s Head of Product Design for Personalization, explained that the platform has been using AI and machine learning for personalization and driving discovery for many years, with Discover Weekly being their first successful algorithmically created playlist in 2015. "We're not competing with radio, because this is personalized. While Jernigan did not disclose how long the process took to train the voice model, the process consisted of Jernigan recording lines of script to train the model, focusing on creating a conversational tone and connection with the listener. Recording the voice database was an intensive process. When I played it for her, she didn’t realize it was AI and text-to-speech, she thought it was me,” he said. “You said it sounds just like me, my mama thinks so too. Spotify’s technology creates a realistic listening experience, with Jernigan praising the voice AI technology for sounding just like him and capturing the energy and connection with listeners. ![]() He sees the AI-powered DJ as a knowledgeable, relatable friend, sharing music and culture with the listener. Jernigan emphasizes that listeners tune in to hear the host's thoughts and delivery of headlines, not just the headlines themselves. You don’t hear anything different,” he said. “When ‘The Get Up’ came, I just had to be unapologetically myself. He was a former host of the company’s first foray into DJ-led programming, “The Get Up.” He says the show played a crucial role in developing the voice for DJ, considering he had no formal radio hosting experience. Jernigan is no stranger to Spotify listeners.
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